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Octogenarian Journalist Mark Tully Laments Sensationalism Of TV News Channels Prefers To Turn On The Radio

Octogenarian Journalist Mark Tully Laments Sensationalism Of TV News Channels  Prefers To Turn On The Radio

Oct 14, 2020

13 October 2020, Kolkata: Octogenarian journalist Mark Tully, in a scathing indictment of today’s sensational journalism and falling standards of television news, said, “India has a terrible history of going through traumas and then everything goes on as if nothing happened. I think it is so unfair that you have media trials and very often the person is found not guilty, but we never hear about that at all. I often move away from the news bulletins as you see the same sort of standard coverage presented as tonight’s `big story’ with no background, nothing about why it is happening.” Sir Mark Tully also said that it is appalling and sad that the colonial legacy of a

“governing police force” rather than a “serving police force” is still operational in India.

In an hourlong Tete-a-Tea session organized by Prabha Khaitan Foundation of Kolkata, Sir William Mark Tully – the voice and face of BBC in South Asia for three decades – reminisced about his childhood in Calcutta where he was born. He shared his views on making curries, his love for the radio and the railways. Sir Tully also touched upon a range of topics germane to the current state of affairs in India. Conversationalist, Lady Mohini Kent Noon, connected from London to engage Mark Tully to respond to some of the pressing issues pertaining to journalism, media trials, policing in India, colonial legacies and the plight of women. A large number of audience from across the globe logged in for the engaging session.

Mark Tully explained, “The problem is basically that the owners and proprietors of television channels think what people want to see is breaking news, and to some extent they are right. But they are obsessed with getting the maximum viewers and so they stick by the rule – news is the views of the day.”

“I believe very strongly in radio as a medium. Even now, I often turn to radio rather than television if I want to be entertained. I love listening to radio drama. One of the reasons is that your imagination is at work and you are free to imagine for yourself – What it was all about! What the picture was like! We the radio people would say, the picture is always better because it’s your own picture,” he said.

1935-born Sir Mark Tully, the recipient of Padma Shri and Padma Bhushan, had covered some of the momentous historical events of the century in the subcontinent as a journalist over a career spanning three decades (1964 to 94). As a BBC correspondent, he had covered the Indo-Pak conflicts, Shimla Summit, Bhopal gas tragedy, imposition of Emergency, Operation Blue Star, assassination of Indira Gandhi, anti-Sikh riots, assassination of Rajiv Gandhi, the demolition of Babari masjid and many other big happenings. He was the bureau chief of BBC in New Delhi for 20 years.

Commenting on existing colonial legacies in India, Mark Tully said, “I think there are still a lot of colonial legacies in Indian life, particularly in administration and governance. It is most striking in the police which is appalling. A senior police friend used to say there are two types of police force – the governing and the serving. The governing police force’s top priority is to maintain law and order and the serving police force’s job is to serve the public. India under colonial rule had a governing police force which supported the government whether it was right or wrong, legal or illegal. What India needs is a serving police force.”

He further said, “Only recently there was a terrible picture of a police refusing to allow the family of a girl, who had been brutally raped to die, to cremate her in day time. The police even stopped the family from attending the cremation fearing there would be some riots or problems if they allowed the family to cremate the girl when they wanted to so. We saw the way the police were talking to the family and it was a terrible sight, and it was just absolute governing police force, rather than the serving police force. Well everyone is afraid of the police in India, no one wants to call the police to help them, which is evident.”

Mark Tully was sent to a British boarding school in Darjeeling. “I wasn’t born a white in a sea of brown. I was actually born in a little pond of white because our whole life was white. We had no Indian friends. We didn’t play with Indian children at all. We had a European British nanny whose job was to supervise us all day, make sure who we played with and make sure we did not get close to the sun. I did not have the privilege of learning Hindi as a child. We lived an entirely white and English life. I went to school in Darjeeling because it was a school especially for English children. We had a wonderful headmaster who was a Quaker, a liberal who allowed us to go all over the place and I had much more contact with the outside world,” Tully said.

Sir Tully reiterated his love for the railways and steam engines, “As for my love for railways, a part of it goes back to my childhood days. We used to go from the magnificent Howrah station to Puri, Siliguri, Hazaribagh and other places. So, I did a lot of railway travelling and I loved it. I was always fascinated by the concept of this enormous amount of steel, a huge thing and the huge distances that it was going to cover. I loved the steam engines in particular. And I can boast a little by saying that I am the Vice-President of Indian Steam Railways Society, which is a great honour. I have also travelled in a saloon from Karachi to Quetta and on many such journeys.”

   

“The steam engines are the nearest things to a human being in machines. I think they are like a human, very temperamental, they are very difficult to drive well, you have to worry about so many different things in them. But, a steam engine in full speed is a magnificent sight – you see the smoke coming out and puffing its way. In England now, steam railways are a huge big business. In India we run steam engines occasionally on the mainland but we don’t have special rails to run them on and we don’t have railways run by volunteers like we have in England. I wish we did have that in India,” Sir Tully said.

“I have an absolute horror for aeroplanes. I think that it is the most boring, dull, drab method of travel anyone has ever invented. I love travelling by ships as well,” he said.

“Do you think  the lot of women have improved substantially in India?”

“Yes. Definitely. I also think that they are much more prepared to fight for their rights. I think lots of women would say still there is a long way to go, but I think the situation has improved. I think that it would be a very good thing to fix a minimum number of women members at the Parliament and of all other assemblies,” he said.

On being asked what he still wants to achieve in his illustrious life, Mark Tully, the author of nine books, said, “I would like to write a book and improve my Hindi.”

Dipti Shendre Winner Of Joil Entertainment’s Miss Universe 2020 As 1st Runner Up With Subtitle Winner Miss Photogenic

Dipti Shendre Winner Of Joil Entertainment’s  Miss Universe 2020 As 1st Runner Up  With Subtitle Winner Miss Photogenic

Oct 12, 2020

Name : Dipti Shendre

Winner : Miss Universe 2020 1st runner-up

With subtitle winner:  Miss Photogenic.

My age is 18 years. From city of lakes Bhandara. Currently persuing b tech in computer science.

Since i was a child i grew up thinking to be Miss Universe one day by admiring Miss Sushmita Sen mam. I started modeling from 6 years of my age in 2008. As i was having intrest in extra activities , so teachers offered me to take part in a fashion show. I was very excited for the show so i win the title of Miss beautiful. After a long gap in modeling i re-start my hobbie again in 2017 . I get to know about some shows through my mentors. I started giving auditions and got selected for finale. I did alot many shows and pageants. Recently achived title of Miss Universe 2020 1st runner-up and miss Phtogenic . And archived many awards like Miss Asia international talented 2020 . Miss India glam icon miss talented 2020. Miss Vidharbha 2019. Miss Phtogenic Nagpur 2017.

Even i have judge many shows like Miss tumsar and 2 more in my locatily . I specially want to thank my family my mom dad and brother for their support and encouragement. Thanku for being their for me.

Especially thanks to mr. Sandy Joil sir , priya mam for giving me wonderful opportunity. Thanku for grooming me so well .

             

This is my lifetime achievement and want to thank each n everyone who made this thing possible.

Yash Thorat The 1st Runner Up Of Mr Universe 2020 With Subtitle Of Mr Talented A Pageant Presented by Joil Entertainment

Yash Thorat The 1st Runner Up Of Mr Universe 2020 With Subtitle Of  Mr  Talented A Pageant Presented by Joil Entertainment

Oct 12, 2020

Name : Yash Thorat

Winner :Mr Universe 2020 1st Runner Up

Subtitle : Mr. Talented

My age is 19.. Finally I can say my dream came of being mr. Universe2020 ,but I can say I got it & I think Success is no accident ,it is a hard Work, perseverance, learning , studying & sacrifice and most of all love of what u are  or learning to do .,now I am working as model .I have a huge passion for acting & now I love be in front of Cammera .now I mainly love being in front of Cammera.

During my this journey I faced many circumstances and I think Life is journey of circumstances we just have to learn from it & mould from it …,I was always got attracted towards the models,& when I used to see the shows on television I used to think when I would be like this…but fortunately I got opportunity bcoz of lSandy sir ,he gave me the opportunity to prove myself ,I participated in many fashion weeks & learned many things .  I thankful to my mom & my brother sunny that because of them I achieved the great award..My brother helped. In every period of my life because oh him I on this position.

      

He gaved examples of many great personalities.He is my idol ,mentor & everything& special thanks to Priya mam,Sandy sir gave me an opportunity to be a part of this show & groomed us so well.

Miss Samiksha Bhosle Winner Of Prestigious Award Miss Universe 2020 An Pageant By Sandy Joil

Miss Samiksha Bhosle  Winner Of Prestigious Award  Miss Universe 2020 An Pageant By Sandy Joil

Oct 12, 2020

Name : Miss Samiksha Bhosle

Winner : Miss Universe 2020

Subtitle:  Miss Talented 2020

Also bagging one more title of Miss Talented 2020 from the same pageant which was conducted in the city Of dreams Mumbai. My Home town is Ahmednagar the largest District in the State and I completed my graduation in Bachelors of Commerce. My family includes my parents younger sister and brother. My father Mr. Ravindra Bhosle he is a businessman and owner of Shree Sadguru Krupa Industries ( LED light Manufacturing). My mother Suman Bhosle not only house wife but also a helping hand to my father in business. My sister Snehal Bhosle is preparing for being a Physiotherapist , Brother Omkar Bhosle is a student of Mechanical engineering.

Currently, I am handling my dad’s business and apart from this, I have two Insurance company agencies, life Insurance Corporation and Star Health insurance . I have also achieved 2 awards from LIC the Thane challengers Cup ( Second Runner up ) 2019, and January Mahayagya speed 20 – 20

     

I would like to thank Mr.Sandy joil to give me a good platform to prove myself and I would also like to thank the entire team, my groomers my mentors those who have always guided me, trained me and encouraged me. I also thank my parents my family members, friends to always support me.

Ashwini Patil Winner of Mrs. Universe 2020 With Subtitle Mrs. Beautiful 2020 A Pageant By Joil Entertainment

Ashwini Patil Winner of Mrs. Universe 2020  With Subtitle  Mrs. Beautiful 2020 A Pageant By Joil Entertainment

Oct 11, 2020

NAME- Ashwini Patil

Achivements- Winner of Mrs. Universe 2020, With subtitle “Mrs. Beautiful 2020”.

I am 26 years old. I belong to hot city Jalgaon. By profession ,I am a Software Engineer. Basically I grew up in Surat,Gujarat. So, in me, you will find some Gujarati style with Marathi Tadaka and I am proud of it. From my childhood, I always wondered about the Models and Actresses, like the way they dressed , the way they move,the way they walk. I used to imagine myself in the same shoes. At first I participated and won the “Best Audience Choice Award in the category of Cinematic Face of The year 2020(By Blue Hill Productions).So, For today you can say, I achieved something I used to dreamt of. After getting married, I thought it won’t be possible to pursue my dreams but my in laws supported me in everything and every way. So all hearts to them.

Before coming to this platform, I used to have a stage fear, but as the Sandy Joil and team took online grooming sessions and encouraged us. Also greatful for the support, kindness and understanding. Thanks to them. It was really helpful. I will always be grateful to the entire groomer team for your support, kindness and the amazing grooming sessions. Also, greatful for your motivation and understanding.Obliged.

  

And Finally I would like to thanks to My Family, who stood with me in all of this.

Writer Director Shiraz Henry’s Latest Movie Filmi Raseela Apreciated By Online Audience The Lavish Film Produced By Rebecca Changkija Sema

Writer Director Shiraz Henry’s Latest Movie Filmi Raseela Apreciated By Online Audience The Lavish Film Produced By Rebecca Changkija Sema

Oct 11, 2020

फिल्मी रासलीला 18 सितंबर 2020 को रिलीज हुई यह फिल्म दर्शकों को बहुत पसंद आई.  यह फिल्म ऑनलाइन सिनेमा हॉल माय सिनेमा हॉल पर रिलीज हुई. हजारों दर्शकों ने इस ऐप को डाउनलोड किया. इस फिल्म के निर्देशक हैं  सिराज हेनरी,  जिन की तीन फिल्में इसके पहले रिलीज हो चुकी है.   beyond the 3rd kind ,  the dark सीक्रेट्स ऑफ  तोनहीं  एवं लिटिल बॉय.  यह तीनों फिल्में सिनेमाघरों में रिलीज हो चुकी है. क्योंकि कोविड-19  के कारण सिनेमाघर बंद है इसलिए निर्माता रबेका  चंकीजा   सेमा  मैं इस फिल्म को ओटीटी प्लेटफॉर्म पर रिलीज किया.  यह फिल्म # metoo  के ऊपर बनी हुई है .

फिल्मी रासलीला पब्लिक रिव्यू फिल्मी रासलीला लोगों को बहुत पसंद आई.  लोगों ने बताया कि जहां यह सब्जेक्ट बहुत बोर्ड है वहीं से बहुत अच्छे तरीके से फिल्माया गया है. सबसे खास बात यह है कि इस फिल्म में कहीं भी न्यूड सीन नहीं है,  दर्शकों ने बताया कि फिल्म को बहुत अच्छी तरीके से बनाया गया है. जहां निर्देशक अपनी बात भी रखता है और किसी भी तरीके की अश्लीलता नहीं  देखने को मिलती है.  उन्होंने बोला कि निदेशक ने ऐसा मुद्दा उठाया है इसे हर कोई खासकर जो बॉलीवुड में स्ट्रगल करने आता है उसे देखना अनिवार्य है. छोटे-छोटे फिल्म फाइनेंसर लड़कियों का कैसा फायदा उठाते हैं यह फिल्म में दिखाया गया है. डायलॉग्स बहुत ही सटीक है. जैसे कि एक डायलॉग यह है यह फिल्म दोस्ती में सब एक दूसरे का इस्तेमाल करते हैं,  ऐसी कोई भी एक्ट्रेस बताओ जो किसी के साथ नहीं सोई हो,  ऊपर आने के लिए किसी ना किसी के नीचे से जाना पड़ता है.  डायलॉग फिल्म का हीरो बोलता है अपनी हीरोइन से जब वह धंधा करने के लिए मना करती है इस फिल्म में लोगों को खासकर पुष्पा जवान हुई आइटम सॉन्ग बहुत पसंद आया जो फिल्म शुरू होने के साथ ही दिखाई गई है इस आइटम सॉन्ग को जन्नत  मैं और खूबसूरत बना दिया

coproducers  कमलेश जैन ,  नीरज कोटडिया and  अजय अग्रवाल कलाकार फहीम खान राणा ,जन्नत शेख ,देवी  डोलो, गुंजन,  के वेंकट रमेश जय तारी फरीद खान रहीम संदीप मालानी, कुंदन सिंह इसीका बोरा, हीरेन राठौड़,  असलम अजीज ,  गीतकार  साजन अग्रवाल, संगीतकार देव सिकदर.

क्रिएटिव हेड फिरोज हेनरी ,   सह निर्देशक सुरेश सरोज,  कोरियोग्राफर अनीश खान.

रेबेका चंगीजा सेमा इनकी पार्टनर रही है सन 2008 से. इनकी ज्यादातर फिल्मों की producer य ही रहती है. हाल ही में नागालैंड में उन्होंने एक फिल्म की शूटिंग की मैकेनिक दादा. यह फिल्म के राइटर नागालैंड से हैं सिराज ने इस फिल्म का निर्देशन  किया है.  श्रीराज जी ने बताया कि  उत्तर पूर्वी  राज्यों  से उनके तालुकात रेबेका चंगीजा के कारण ही है.  असम, मेघालय ,अरुणाचल प्रदेश और नागालैंड में इन्होंने फिल्म शूट कर चुके हैं

    

निर्देशक सिराज हेनरी ने बताया कि उनकी और चार फिल्में तैयार हैं जिसे वह अब एक-एक करके ओटीटी प्लेटफॉर्म पर ही डालेंगे उनकी हर फिल्म 10 से अधिक ओटीटी प्लेटफॉर्म और डिजिटल मीडिया पर नजर आएगी. उनके फिल्म के गाने 100  100 से अधिक प्लेटफार्म पर मिलेंगे जैसे कि आइट्यूंस, अमेजॉन म्यूजिक,  एप्पल म्यूजिक ,सावन, स्पॉटिफाई,  इत्यादि.  सिराज हेनरी ने बताया कि उनको एक इंग्लिश फिल्म के लिए फाइनल किया गया है जो कि ऑस्ट्रेलिया में छूट होगी इसमें कुछ हॉलीवुड के जाने-माने कलाकार होंगे.  उन्होंने यह भी बताया कि उन्हें रियलिस्टिक फिल्म करने का बहुत शौक है.

अब यह फिल्म एम एक्स प्लेयर हंगामा प्ले एयरटेल एक्सट्रीम आइडिया और वोडाफोन जैसे ओटीटी पर उपलब्ध होगा.

Pranav Pandey Bags Prestigious Award Mr Universe 2020 At Grand Finale In Mumbai The Pageant Presented By Joil Entertainmen

Pranav Pandey Bags Prestigious Award Mr Universe 2020 At Grand Finale In Mumbai The Pageant Presented By Joil Entertainmen

Oct 11, 2020

Winner: Pranav Pandey – Mr. Universe 2020

Also Winner Of Subtitle  Mr. Best Body 2020

I won the Glam World Mr. India 2020 title which took place in September, after which I was selected for Mr. Universe which was held on October 4 in which I won the title of Mr. Universe, I was awarded another title, for Mr. Best Body. I am very thankful to my parents who have believed in me.

After completing my studies, during college days, my interest took me to Delhi, and from there I started modeling, later I moved to Mumbai (City of Dreams). As I grew older, I spend more and more time to learn skills and achieve my imagination.

I also won the title of Best Male Fashionista 2018. I furthermore understand the importance of having continuity in learning. I will constantly be a part of it … It will help to become a remarkably successful actor and do something new and take my dreams to a new heights.

    

I want to make my parents proud and brighten their name.Who gave me a great chance to be a part of many upcoming competition. I am very thankful to Sandy Sir who gave me such a big stage and chance to full fill my dreams.

Bakul Rajput – Vedic Living – Scientific Explanation For All Religious Practices

Bakul Rajput  – Vedic Living – Scientific Explanation  For All Religious Practices

Oct 8, 2020

In the times of Pandemic Spirituality has been into major focus. There are many spiritual

organisations who are working hard to change the orthodoxic spiritual mindsets.

A non profit organization Intercultural Foundation for Vedic living  is diligently trying to bring the revolution and is a true bonafide institution of excellence. The organisation is setting a perfect example of generosity through its representation on several unexplored subjects which springs from ancient wisdom. The platform resolves many spiritual queries of his followers on various social media sites through modern science. Various aspects like healthy living, spiritual upliftment, immunity has kept in focus. Their prime objective is to give scientific explanation behind all religious and spiritual believes and practices.

The founder of Intercultural Foundation for Vedic Living  is Bakul Rajput. He along with his team is exploring various subjects and problems related to dreams, relationships, mysteries and unknown facts. He is working hard on various meditation postures and methods. Which helps to calm human mind especially in times of Pandemic where there is a lot of mental stress and imbalance in the one’s complete existence.

  

The organisation is thriving to creates a platform which builds the union of health, mind, body and soul.

Sandy Joil’s Mr Miss & Mrs Universe 2020 Grand Finale Held In Mumbai Presented by Joil Entertainment

Sandy Joil’s  Mr Miss & Mrs Universe 2020 Grand Finale Held  In Mumbai Presented by Joil Entertainment

Oct 6, 2020

The Grand Finale Of Joil’s   Mr.  Miss & Mrs. Universe 2020 was held in Mumbai on 4 October 2020 with all precautions And social disatance maintained as per Govt. rules. This is the first Pageant  of Mumbai after unlock all all over India.

The contestants for very eneregetic after being  declarred winner thru all Virtual auditions and grooming sessions, the selections was even done by respectable Jury’s thru video conferencing and all individual tasks were performed virtually so jury had a tough decision in selecting the winners. All the contestants who participated have learnt lot from this pageant, which is surely going to help then in their career.

Founderof this fabulous pageant  is Sandy Joil, Co Founder Ashwin Rajput, President Surjit Dadiala, with Priya Rana as Groome hbr, Nutan Vaichal Associate Partner & Groomer, Nitish Kadam as Director, Mekup Artists Partner Dipali, Disinger Partner Vaibhav, Photography Partner Sahil Sawant, Crown & Sash Partner – Prem Gada, Crown Partner Vasudha Creation & Groomers were Avinash Payal, Bharat Gupta, Anushka Sharma & Kizar Husain.

This “Mr Miss & Mrs Universe 2020”, pageant is  first event where every contestants were groomed and judged virtually via internet. So all praise go to organisers of Joil Entertainment for conducting such a beautiful event and giving contestants a breakthrough to  go ahead in their dream field of Fashion.

                      

Winner in Miss category

Miss. Samiksha Ravindra Bhosle ( Winner ) ( from Mumbai ), Miss. Dipti Vijayrao Shendre (1st runner-up), Aishwarya Gokhale ( 2nd runner up ).

Winner in Mr  category

Winner – Pranav Pandey, 1st Runner up Yash Ravindra  thorat  & 2nd runner up  Pushpak Pashine.

Winner in Mrs category

Mrs Ashwini Parag Patil ( Jalgaon ), Mrs.Bhagyashri Sandip Borse (from Pune)(1st runner up ), Dr .Preeti Bokdia( 2nd runner up ).

Pakhi Hegde music video ZAROORAT Released By Viral Motani’s Music Company Beyond Music Went Viral As Soon As It was Released

Pakhi Hegde  music video ZAROORAT Released By Viral Motani’s Music Company Beyond Music  Went Viral As Soon As It was Released

Oct 4, 2020

पाखी हेगड़े, विरल मोटानी की म्यूज़िक कम्पनी बियोंड म्यूज़िक द्वारा रिलीज़ हुआ म्यूज़िक वीडियो “जरूरत”, रिलीज होते ही हुआ वायरल

 

सोनाक्षी सिन्हा और शत्रुघन सिन्हा की आवाज़ भी है पाखी हेगड़े के इस नये सांग “जरूरत” में

आज दुनिया को एक दूसरे के साथ खड़े रहने की जरूरत है, ज़माने को एकता की जरूरत है। प्यार की जरूरत है और साथ उठ खड़े होने की जरूरत है। इसी इंस्पायरिंग थॉट के साथ एक वीडियो सांग रिलीज़ हुआ है, जिसका नाम है जरूरत। यह वीडियो सांग रिलीज होते ही वायरल हो गया है। इस सांग को मात्र एक ही दिन में एक मिलियन से अधिक व्यूज मिले हैं। पाखी हेगड़े, विरल मोटानी की म्यूज़िक कम्पनी बियोंड म्यूज़िक द्वारा रिलीज़ हुए इस विडियो में एक बेहतरीन मैसेज भी है। इस गीत से शत्रुघन सिन्हा और सोनाक्षी सिन्हा का नाम भी जुड़ा हुआ है, क्योंकि इन दोनों ने अपनी आवाज़ में कुछ पंक्तियां कही हैं और वीडियो में नजर आ रहे हैं। मेकर्स ने सोनाक्षी सिन्हा और शत्रुघन सिन्हा का तहेदिल से शुक्रिया अदा किया है, जो पिता पुत्री इस विडियो के लिए आगे आए हैं।

शत्रुघ्न सिन्हा और सोनाक्षी सिन्हा के साथ देश के कई बड़े चेंजमेकर्स ‘ज़रूरत’ सांग के लिए एक साथ आये हैं। उन्होंने अपने सोशल एकाउंट पर पोस्ट भी किया है। हिट गीत “गुज़र जाएगा” के निर्माता ने यह खूबसूरत सांग रिलीज़ किया है। इस समय की बढ़ती अनिश्चितता को ध्यान में रखते हुए बियॉन्ड म्यूज़िक और व्हाइट बिलियनेयर रिकॉर्ड्स के सहयोग से रिपब्लिक ऑफ म्यूज़िक ने ‘ज़रूरत’ सांग रिलीज करके एक म्यूजिकल इनीशियेटव की बुनियाद डाली है। यह गाना दरअसल उम्मीद की एक किरण और एक मुहिम भी है। इस गाने में दिग्गज अभिनेता शत्रुघ्न सिन्हा और अभिनेत्री सोनाक्षी सिन्हा कुछ पंक्तियां अदा करते हुए नज़र आ रहे हैं। देखा जाए तो ऐसा फर्स्ट टाइम हो रहा है, जब एक म्यूज़िक वीडियो में पिता-पुत्री एक साथ आये हैं। एच. ई डॉ किरण बेदी, पद्मा विभूषण डॉ सोनल मानसिंह (सांसद), लक्ष्मी अग्रवाल, लक्ष्मी नारायण त्रिपाठी और एनी चोइंग ड्रोलमा जैसे विभिन्न क्षेत्रों के बड़े चेहरे इस म्यूज़िक वीडियो में नजर आ रहे हैं। श्रवण पुंडीर द्वारा लिखित इस प्रेरणादायक गीत को सिमरन चौधरी, अजय केसवानी, श्रुति अनवाइंड, रैपर मुफाड़ और वायलिना जैसे प्रतिष्ठित कलाकारों ने आवाज़ दी है। इस गाने को रिपब्लिक ऑफ म्यूज़िक के संस्थापक और प्रबंध निर्देशक वरुण प्रभु दयाल गुप्ता और बियॉन्ड म्यूज़िक के संस्थापक विरल मोटानी द्वारा क्यूरेट किया गया है। इस अनोखे विडियो को वरुण प्रभूदयाल गुप्ता ने डायरेक्ट किया है। इस गाने को लेकर उत्साहित शत्रुघ्न सिन्हा और सोनाक्षी सिन्हा का कहना है कि “हमें इस गाने और उसके नरेशन के प्रति लोगों की प्रतिक्रिया जानने का बेसब्री से इंतज़ार है। यह गाना, इसका नरेशन और रैप बहुत ही खूबसूरती से लिखा गया है। यह गाना लोगों के लिए आशा की एक किरण है, जो हमारे वर्तमान और भविष्य की आवश्यकता है। इस म्यूज़िक इनिशियेटिव से जुड़े सभी कलाकारों को बहुत सारी शुभकामनाएं। ‘ज़रूरत’ गीत आज के हालात की जरूरत है और हमें उम्मीद है कि यह गीत लोगों को एक दूसरे के प्रति दयालु होने के लिए प्रेरित करेगा।”

बियॉन्ड म्यूजिक के संस्थापक विरल मोटानी का कहना है कि “इस गीत को प्रस्तुत करते हुए हमें बेहद खुशी हो रही है। अपने सहयोगियों – देहरादून के सामाजिक कार्यकर्ता अनुराग चौहान, पाखी हेगड़े और मनोज लखियानी के शुक्रगुजार हूँ। उन्होंने इस पहल के लिए हम पर विश्वास किया। हम उम्मीद करते हैं कि इस गाने द्वारा दिए गए संदेश का प्रभाव सभी पर पड़े।” इसका मोशन विडियो आसिफ शेख ने डिजाइन किया है। ‘ज़रूरत’ गीत अब सारे स्ट्रीमिंग प्लेटफॉर्म्स पर उपलब्ध है।

फिल्म एक्ट्रेस पाखी हेगड़े जो म्यूज़िक लेबल बियोंड म्यूज़िक की ओनर भी हैं वह जरूरत नामी इस सांग को लेकर काफी उत्साहित हैं।

पाखी हेगड़े का कहना है कि ज़रूरत असल में एक कैंपेन है, जिसकी शुरुआत हो चुकी है। यह कहानी आप सब की है। इस कोरोना काल में यह स्टोरी हर एक की है। इसके बोल प्यारे हैं और इसे लिखने का सफर भी बड़ा यादगार रहा है।

यह म्यूज़िक विडियो रिपब्लिक ऑफ म्यूज़िक, बियोंड म्यूज़िक इंडिया द्वारा प्रस्तुत किया गया है, जिसके डायरेक्टर वरुण गुप्ता हैं जबकि क्रिएटिव प्रोड्युसर और राइटर श्रवण पुंडीर हैं।

उललेखनीय है कि  बियॉन्ड म्यूजिक कंपनी के ओनर पाखी हेगड़े और विरल मोटानी हैं। जबकि इस विडियो के प्रोड्युसर वरुण गुप्ता, सुभाष बिहानी, विरल मोटानी, पाखी हेगड़े हैं। जबकि को-प्रोड्युसर नीतू सिंह और अनुराग चौहान हैं। इस विडियो का कांसेप्ट वरुण गुप्ता ने तैयार किया है। जबकि इसको क्यूरेट किया है रिपब्लिक ऑफ म्यूज़िक ने, इसके एक्सक्लूसिव रेडियो पार्टनर रेड एफएम हैं।

आपको बता दें कि पाखी हेगड़े बतौर एक्ट्रेस बॉलीवुड में वर्षों से सक्रिय हैं। हिंदी धारावाहिक, बॉलीवुड मूवीज़ के साथ साथ उन्होंने मराठी और कई रीजनल सिनेमा में भी अपनी अदाकारी के जलवे दिखाए हैं। पाखी हेगड़े को अमिताभ बच्चन के साथ भी काम करने का सौभाग्य प्राप्त हुआ है। मराठी फिल्म में उन्होंने महेश मांजरेकर जैसे कलाकार के साथ भी अदाकारी की है। और अब अपनी कम्पनी बियोंड म्यूज़िक के द्वारा नए और उभरते सिंगर्स और म्यूजिशियन को मौके दे रही हैं।