Mar 12, 2021

Digital platforms slowly overtook film entertainment to rank the third largest in the Indian media and entertainment sector in 2019! It was, eventually, inevitable that the figures would further rise with the COVID-19 pandemic. In fact, according to FICCI Indian Media and Entertainment report, the figures will rise from Rs. 2,019 crore in 2017 to Rs. 5595 crore by 2022!

The popularity of OTT platforms is at an all-time high, as the audience shifts from theatres to streaming services from the comfort of their homes and devices! The viewers get a new habit – binge watching, thereby spiraling video consumption across metros, other urban cities and the rest of rural India.

The target group of major OTT platforms is set to be the millennials of the age group of 18-35 years old. As the digital India strengthens, the youth oriented population is expected to further increase the viewership of OTT platforms. This is aided by the drop in the prices of smart phones and cellular data tariffs. India is currently estimated to have over 500 million active smart phone users, and the figure is only ever-increasing!

Model-turned actor-turned media mogul Aparna Sharma ventures into the OTT Media Digital Platform as Co-Founder and Group President, Darwin Platform Group of Companies. The dynamic group has been researching on the video-on-demand services and opportunities in the Indian sub-continent. With OTT platforms targeting millennial age groups of 18-35, they is looking forward to strategize this approach in a differentiable way by targeting urban and rural markets.

With the staunch belief that content marketing strategy with exclusive content is the differentiator, this OTT is set to take the industry by storm! With over 30 plus OTT players in India, in different languages, it is now possible, and even more effective, in targeting audiences based on their content preferences.  A lesser known fact is that over 40 per cent of OTT platforms in India cater to regional content. The current OTT will have over 14000 hours of content, including Hindi and regional language shows and films and is already in the process of acquiring stronger content as well.

Aparna Sharma has a strong career background in the entertainment space, albeit as a model-actor. She has done TV commercials for Parle Monaco with Aamir Khan, ESPN Brand Film with John Abraham, Coca Cola with Imran Khan, Chik Satin Shampoo, Samsung Mobile. She was also seen in her debut feature film, Guddu Ki Gun. After that, she went on to sign a three movie and web-series contract with Balaji Motion Pictures. Her last film was Rum Pum Posshh starring Karan Kundrra, Errol Marks, and Deepraj Rana.

Meanwhile, a little bird told was reportedly abuzz, about Aparna Sharma, soon to be the bride of HRH of Sultanpur sharing the lineage of Lord Ram and turn Adya Singh. Looks like another Power Couple is in the making!

— Naarad PR & Image Strategists

Mar 6, 2021

निशा दूबे जुडीं वर्ल्डवाइड रिकॉर्ड्स से

भोजपुरी सिनेमा की टैलेंटेड सिंगर एक्ट्रेस निशा दूबे वर्ल्डवाइड रिकॉर्ड्स से जुड़ गई हैं। जी हाँ, वर्ल्डवाइड रिकार्ड्स ने निशा दूबे को अपने कई प्रोजेक्ट के लिए एक्सक्लूसिव साईन किया हैं। उम्मीद की जाती है कि अब सिर्फ वर्ल्डवाइड रिकॉर्ड्स म्यूजिक कंपनी से ही निशा के एल्बम के गाने ऑडियो वीडियो रिलीज होंगे। और संभवतः इस कंपनी से बनने वाली फिल्मों में भी सिंगिंग व एक्टिंग करती नजर आएगी।

गौरतलब है कि वर्ल्डवाइड रिकॉर्ड्स के ओनर रत्नाकर कुमार ने अपनी म्यूजिक कंपनी के माध्यम से अच्छे अच्छे कलाकारों को प्रोत्साहित करते रहते हैं और नए कलाकारों को प्लेटफार्म भी देते हैं। बात करें निशा दूबे की तो निशा बहुत ही बेहतरीन सिंगर व ऐक्ट्रेस हैं। कई भोजपुरी फिल्मों में अपने अभिनय का जलवा बिखेर चुके हैं। उनके अदा एवं नृत्य का जादू दर्शकों पर खूब चलता है।

उनके गाये हुए हाल ही में कई म्यूजिक वीडियो रिलीज हुए हैं, जोकि काफी पसंद किया जा रहा है और यूट्यूब पर काफी धमाल मचा रहा है।

Mar 1, 2021

Actress Archana Singh Rajput talks about her life and upcoming projects

Small-town girl Archana Singh Rajput is making her mark in the film industry

Cinema is a competitive industry to be in! However, actor Archana Singh Rajput is taking baby steps to make her mark in the film industry. Born on 27 June, 1996, Archana is a young, talented and hard-working actress with no godfather in the industry. She hails from Gorakhpur, Uttar Pradesh but was born and brought-up in Assam as his father used to work there. As she grew up, her family shifted to their hometown in Uttar Pradesh where she did her engineering.

In an interview, Archana said, “While I was doing my engineering, I realized that it wasn’t something I wanted to do. I was not happy pursuing engineering. In fact, I was always inclined towards artistic things and wanted to do something creative in life. And thus, I chose to be an actor because it is a medium which lets a person live many characters and their emotions.”

Her journey to the glamour industry wasn’t easy. She revealed that she hails from a conservative family where academics is given preference over everything else. She had a hard time convincing her parents to let her follow her passion. After completing her education, she came to Mumbai to find work. She told, “When I came to Mumbai, I didn’t have much knowledge about the industry and how it works. I got my first role in the TV show ‘Bahu Humari Rajni Kant’. They were looking for a girl who could speak fluent Bengali. And since, I am born and brought-up in Assam, I am well-versed with Assamese and Bengali language. I got that part very easily and played the role of Deboleena Chattopadhyay. It was a small role and I worked for 2-3 months. But I learnt so much during that time.”

“Doing that show gave me confidence and I wanted to learn more about acting. I realized that I was good at it and that’s why I got that part even though I was a new-comer with no knowledge of acting. And therefore, I joined theatre to enhance my skills as an actor,” she further told.

Archana calls herself stubborn and believes that this nature of hers will make her succeed. During the interview, Shweta was asked if she ever feels scared with the thought of not succeeding in the industry. To this, she replied, “I am not scared and such thoughts don’t even come across my mind. So far, I have achieved everything I wanted in life, be it on academic front or coming to the glamour industry. I am stubborn by nature and I love challenges. I don’t have a Plan B. This is my goal and I will work hard to achieve it. Whatever I have achieved here in the last three years, it’s all because of my never give-up attitude and I believe that my journey will go on in the same way.”

Talking about her upcoming projects, she will be next seen in Telugu film titled ‘Maha Prasthanam’. It will hit the screens in the first week of March. She has also signed another Telugu film called ‘Abhimani’ which will go on floors soon.

The actress enjoys a massive fan following of over 4 lakh on Instagram. She is quite active on social media and often posts beautiful and glamourous pictures and videos of herself. Archana loves classical dance. She says, “When I was a child, I used to watch classical dance especially Bharatanatyam on TV and learned it.”

She is a big fan of Vidya Balan and Amitabh Bachchan. Archana had a dream of working with late actor Irrfan Khan who unfortunately passed away in April 2020 while battling cancer. However, Archana looks forward to working with everyone as and when the opportunity comes her way.

Feb 24, 2021

चांदनी सिंह ने शुरू की दीपक किराना भंडार की शुटिंग

भोजपुरी फिल्मों की जानी मानी अदाकारा और म्युजिक वर्ल्ड की सनसनी चांदनी सिंह ने गुजरात में अपनी नयी फिल्म दीपक किराना भंडार की शुटिंग शुरू कर दी है। इस फिल्म में उनके नायक हैं सिंगर और एक्टर रितेश पांडे। इस फिल्म के निर्माता दीपक शाह हैं।

फिल्म को निर्देशित कर रहे हैं धीरू यादव। नये साल की नई उम्मीदों और चुनौतियों के बीच  इस फिल्म कोलेकर चांदनी सिंह काफी उत्साहित हैं। वह कहती हैंयह फिल्म हल्की फुल्की कामेडी के साथ साथ रहस्य और रोमांच की रीढ़ है जिसे दर्शक जरूर पसद करेंगे। जहां तक मुझे याद है यह पहली फिल्म होगी जो किसी किराना स्टोर को हाईलाईट करते हुए बन रही है।

निर्माता दीपक शाह की तारीफ करती हुई चांंदनी सिंह कहती हैंदीपक शाह जी की मैं दो फिल्मों की शुटिंग कर रही हूं दीपक किराना भंडार के साथ साथ एमएलए दर्जी की शुटिंग भी यहीं गुजरात में हो रही है। इन दोनो फिल्मों को धीरू यादव जी ही निर्देशित कर रहे हैं और दोनो फिल्मों में मेरे नायक रितेश पांडे जी ही हैं।

दोनो फिल्मों की स्क्रीप्ट पर काफी मेहनत की गई है। दीपक शाह जी लाजबाव प्रोड्युसर हैं। धीरू यादव जी को सिनेमा की काफी समझ है और रितेश पांडे जी  शानदार एक्टर हैं।

Feb 20, 2021

अचिवमेंट- चांदनी सिंह को मिली एक और बड़ी फिल्म एमएलए दर्जी

अब इसे अचिवमेंटं ही तो कहेंगे। चांदनी सिंह भोजपुरी वर्ल्ड की एक मात्र एैसी नायिका हैं तो म्युजिक वर्ल्ड से भोजपुरी फिल्मों में  बतौर नायिका आईं और आते ही छा गई तथा लगातार बड़े- बड़े कलाकारों के साथ काम कर रही हैं वह भी मुख्य भुमिका में।

शुरू में उन्होने कुछ फिल्मों में स्पेशल सांग किए फिर मुख्य नायिका बन गईं। चांदनी सिंह इन दिनों निर्माता दीपक शाह की भोजपुरी फिल्म एमएलए दर्जी की शुटिंग गुजरात में कर रही हैं। इस फिल्म में उनके नायक हैं जाने माने गायक और स्टार रितेश पांडे। एमएलए दर्जी को निर्देशित कर रहे हैं निर्देशक धीरू  यादव।

इस फिल्म में मणिभट्टाचार्य भी सेकेंड लीड में हैं। इस फिल्म के डीओ पी प्रकाश अन्ना हैं। इस फिल्म को लेकर चांदनी सिंह काफी उत्साहित हैं। वह कहती हैं दीपक शाह जी भोजपुरी फिल्मों के बड़े नाम हैं। उनके साथ काम करना वाकई मेंरे लिए बढ़ी खुशी की बात है।

धीरू यादव जी के साथ मैने पहले भी काम किया है और रितेश पांडे जी का तो जवाब नहीं। बहुत अच्छी टीम है दर्जी एमएलए की। मैं उम्मीद करती हूं कि यह फिल्म मेरे कला और कैरियर को और आगे तक लेजाने में मेरी मदद करेगी।

———शशिकांत सिंह

Feb 18, 2021

Devshi Khanduri is popular Actress/Lyricst, who has worked predominantly in Bollywood movie industry. Devshi has worked in popular movies like Chargesheet, Khel Toh Ab Shuru Hoga, oppam etc. She is lyricist in movies like Jawaani Jaaneman, Ujda Chaman, Dil Jo Na Keh Saka , Naughty Jatts , Parathe Wali Gali, Thora Lutf Thora Ishq etc, her “Kitthe Jave and Heels Meri High single was also quite popular among youngster .  Recently she released the music video “Kinna Chauna” is getting a whooping response as it has already crossed 1 lakh views in a week of its release. She fainted during the shooting of Song in Uttarakhand. She was shooting at high mountain, Harshil due to low oxygen pressure she fainted on the set of the song. It is a beautiful song with a typical 90’s vibe and sound treatment. “Kinna Chauna” is produced by Fresh Dope Records (UK), music by legendary music producer Bally Sagoo, Vocals/Composed by Vicky Marley.

The multi-talented and stunning Devshi has not only penned this beautiful song, but has also scripted and directed the video, as well as playing the lead role. The accompanying video was shot in the beautiful surroundings of Uttarakhand in India. “Kinna Chauna” is a beautiful Punjabi Love story with a reincarnation touch starring  Devshi Khanduri with actor Vimal Kaushal.  Other actors are also featured in this video named as Vishnu Malhotra and Paras Negi because she wanted to promote local talent from uttarakhand.

Devshi Khanduri said, “I am so much excited for this video. After the Pandemic this is the first song getting a very good response from the audience. People started loving the song and it is spreading like a virus . The cast and production team was excellent, but still we faced many challenges due to High Mountain and cold. But  I really enjoyed working in kinna chauna .

This is the first video which I have directed and people are appreciating my work. I shot this video in a critical cold condition . While performing in snow once I fainted. But I am happy I shot it in beautiful locations and the results have come out brilliant.  All is well when the end is well . After kinna chauna i will start shooting the next video very soon”.

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Feb 12, 2021

Director and producer Ghantadi Krishna is gearing up for the release of his upcoming film ‘Inka Edo Kavali’ under the banner of G.K. Miracles. It is a remake of the super-hit Tamil film ‘Dhuruvangal Pathinaaru’ that released in the year 2016. Karthick Naren directorial ‘Dhuruvangal Pathinaaru’, also known as D-16 had introduced new cast and crew and gained positive reviews from the audience as well as the critics. Similarly, director Ghantadi Krishna is also giving the new talent an opportunity with his remake version.

Young and dashing actors Sandeep, Tagor, Tarun and Vishwesh will be seen sharing the big screen as lead actors while gorgeous divas Zoya Zaveri and Sanya Sinha have been signed opposite them.

Ghantadi Krishna is a renowned music director, lyricist and singer who is known for his work in the Telugu industry. Apart from directing and producing, he has also composed the music for his upcoming film ‘Inka Edo Kavali’. The film is being edited by Shiva, while the fight sequences have been directed by Shankar. Jagadish has worked as the DOP for the film.

Rajeev Kanakala, Anish Kuruvilla, Jabardast Appa Rao, Duvvasi Mohan, Kadambari Kiran and Avataar will be seen in supporting but pivotal roles. It will be a crime thriller film and the audience can expect lots of action sequences and twists that would keep them on the edge of their seats by the climax. Though it is a remake, director Ghantadi Krishna has treated the film differently so that the viewers have a new and exciting experience.

Zoya Zaveri, the film’s lead actress said, “My character is quite interesting. Songs are very catchy and will keep you hooked.”

While sharing her experience working on the film, Zoya said, “It was difficult for me to do a Telugu language film. But I have a passion towards acting and therefore, I have to keep working towards it. Also, I love challenges and that is why I took up this role.”

“When you have that passion in you, you have to take up challenging roles and do justice with each one of them. I can’t share much details about the film as of now,” she added.

However, Zoya assured that the script of the film is strong which has the potential to win the hearts of the audience.

The film is currently in the last leg of its shooting schedule and will reportedly hit the screens in April or May this year. The crew is currently busy shooting a few songs for the film. It is director Ghantadi Krishna’s dream project. However, it had come to a halt due to the nation-wide lockdown in 2020. As soon as the lockdown was lifted, the entire unit came together to complete the film.

‘Inka Edo Kavali’ will be released in Telugu and Kannada language.

Jan 26, 2021

Renowned model and actress Sarita Srivastava wishes Republic Day to all Indians and appeals to all to live together. Sarita Srivastava, also known as Shree, is a multi-talented actress. On the occasion of 26th January, she wished Republic Day to all the Indians and said that Republic Day is a great day for all of us Indians. We have to preserve the integrity of the country and give the message of humanity and goodwill in the time of this epidemic. Have to help each other.

Sarita Srivastava from Varanasi is an excellent model and actress. Sarita Srivastava, who won the title of Miss Banaras, has worked in many short films and some music videos. Sarita Srivastava’s Nick Name is Shri and she has also acted in several videos with Manoj Tiwari.

Sarita Srivastava is a fan of Karisma Kapoor and Kajol’s acting as she feel that both these actresses do natural acting. It does not appear that she is acting but rather plays her character with great simplicity.

Among Bollywood actors, Sarita Srivastava is very fond of Salman Khan and Govinda.

Sarita Srivastava is a fan of Hollywood actress Angelina Jolie. She believes that Angelina Jolie has stabilized herself after much struggle and hard work. She has established herself as a Strong Lady.

Sarita Srivastava has several upcoming projects, details of which will be revealed soon.

Jan 26, 2021

I am a girl who proved herself a very strong participant In Virus films And Entertainment. My original name is Laxmi Sharma but to achieve success in the industry I adopted a new name which is Mahie Sharma. I am 23 years old but I have a very strong and clear vision about my life and career i.e., modeling and Acting. My goal is to join the acting industry and discover good opportunities. I had started my career in modeling 4years back. I am basically from Delhi but currently living in Mumbai for the last 1.5 years. My parents had separated when I was only 1 year old and from then onward I and my family faced many problems. At the age of 13, I started living on my own and started earning my bread and butter. Before choosing modeling as my career, I even had worked in shops and call centers. My family never liked my choice of career.

I stepped into modeling with a Facebook post from Sandeep Sharma who was looking for a good face for a photoshoot in Haryana. I sent some of my pics and he liked them and from there the journey of modeling started. I kept learning the tricks and tips to enhance my work. I even worked for many fashion and makeup shoots. My height is 5.1 inch due to which I suffered in many places where I can prove myself but never stopped dreaming. My challenges will never have the power to stop my passion and this kept me moving forward.

I am selected in Virus Films and Entertainment and I want to win the show but even if I didn’t win, I will keep following my dreams. I want recognition in the industry and I think with the help of Virus Films and Entertainment I can achieve massive recognition.

Jan 23, 2021

Sonia Maan, who worked with Himesh Reshammiya in the film “Happy Hardy and Heer”, is now working on producer  Jaspal Singh and Rajesh shakya next Hindi film “The Black Violin”. Remind you that Sonia Maan played Heer in Himesh Reshammiya’s film. Famous model and actress Sonia Maan has worked in theaters in Punjab. Sonia Maan, who has shown her talent in many superhit Punjabi videos, started her career in the Punjabi industry with Harbhajan Maan. And now Sonia Maan is a part of this horror romantic film The Black Violin.

Producer Jaspal Singh and Rajesh shakya is bringing his next film “The Black Violin”. The shooting of this horror romantic film will begin in Goa from March. As the music instrument violin is present in the name of the film, it will also have three beautiful songs.

Its director is Praveen Kumar Guduri. The director is an iconic film maker in the South film industry, now he is going to direct the film for the first time in Bollywood. The film is written by Sandeep V. Rale. Apart from Sonia Maan, the film’s second heroine is Nikita Sharma. Nikita Sharma has worked in many serials and web show Naagin 5. The third heroine of the film is Leena Jumani, who has established an identity by playing a negative character in “Kumkum Bhagya”. The film will have three heroines and one hero. Rohit Suryavanshi is going to make a Bollywood debut with this film. Actor Bikramjit Kanwarpal Singh, who has worked in many of Vikram Bhatt’s films, is also going to play an important role in this film.

Under the banner of Singh Multi Media Creation, the film’s start to finish shooting will be held in Goa in March.

Let me tell you that the producer Jaspal Singh had earlier produced a horror film “The Past” and now he is coming with The Black Violin.

Producer  Jaspal Singh and Rajesh shakya said that the specialty of this film is its unique concept. The film has horror and thrills, it is also a musical romantic drama. The film has a lot of turn and twist which the audience will love.
       

हिमेश रेशमिया के साथ फिल्म “हैप्पी हार्डी एंड हीर” में काम कर चुकी सोनिया मान निर्माता जसपाल सिंह, राजेश शाक्या  की हिंदी फिल्म “द ब्लैक वायलिन” में आएंगी नजर

हिमेश रेशमिया के साथ फिल्म “हैप्पी हार्डी एंड हीर” में काम कर चुकी सोनिया मान अब निर्माता जसपाल सिंह की नेक्स्ट हिंदी फिल्म “द ब्लैक वायलिन” में काम कर रही हैं। आपको याद दिला दें कि हिमेश रेशमिया की फिल्म में सोनिया मान ने हीर का किरदार निभाया था। मशहूर मॉडल और अभिनेत्री सोनिया मान पंजाब के थीएटर में काम कर चुकी हैं। कई सुपरहिट पंजाबी वीडियो में अपना जलवा दिखा चुकी सोनिया मान ने हरभजन मान के साथ पंजाबी इंडस्ट्री में अपने कैरियर की शुरुआत की थी। और अब सोनिया मान इस हॉरर रोमांटिक फिल्म द ब्लैक वायलिन का हिस्सा हैं।

निर्माता जसपाल सिंह अपनी नेक्स्ट फिल्म ” द ब्लैक वायलिन” लेकर आ रहे हैं। इस हॉरर रोमांटिक फिल्म की शूटिंग मार्च से गोवा में शुरू होगी।

जैसा कि फिल्म के नाम में म्यूज़िक इंस्ट्रूमेंट वायलिन मौजूद है इसलिए इसमें तीन खूबसूरत गाने भी होंगे।

इसके निर्देशक प्रवीण कुमार गुडूरी हैं। डायरेक्टर साउथ फिल्म इंडस्ट्री के एक प्रतिष्ठित फिल्म मेकर हैं अब बॉलीवुड में यह पहली बार फिल्म डायरेक्ट करने जा रहे हैं। फिल्म के लेखक संदीप वी. राले हैं। सोनिया मान के आलावा इस फिल्म की दूसरी हीरोइन निकिता शर्मा हैं।  निकिता शर्मा कई धारावाहिकों और वेब शो नागिन 5 में काम कर चुकी हैं। फिल्म की तीसरी हीरोइन लीना जुमानी हैं जो “कुमकुम भाग्य” में निगेटिव किरदार अदा कर के अपनी एक पहचान कायम कर चुकी हैं। फिल्म में तीन हीरोइन और एक हीरो होगा। रोहित सूर्यवंशी इस फिल्म से बॉलीवुड डेब्यू करने जा रहे हैं। विक्रम भट्ट की कई फिल्मों में काम कर चुके ऐक्टर बिक्रमजीत कंवरपाल सिंह भी इस फिल्म में एक अहम भूमिका निभाने जा रहे हैं।

सिंह मल्टी मीडिया क्रिएशन के बैनर तले बन रही इस फिल्म की स्टार्ट टू फिनिश शूटिंग गोवा में मार्च में होगी।

आपको बता दें कि निर्माता जसपाल सिंह इससे पहले एक हॉरर फिल्म “द पास्ट” का निर्माण कर चुके हैं अब जसपाल सिंह और राजेश शाक्या  द ब्लैक वायलिन लेकर आ रहे हैं।

प्रोड्युसर जसपाल सिंह ने बताया कि इस फिल्म की खासियत इसका अनोखा कांसेप्ट है। फिल्म में हॉरर और थ्रिल तो है ही यह एक म्यूजिकल रोमांटिक ड्रामा भी है। फिल्म में काफी टर्न और ट्विस्ट हैं जिसे दर्शक बेहद पसंद करेंगे।