Jul 22, 2026

Mumbai: Fashion designer Aisha Shetty’s ‘Yashna Collection’ saree store, which presents a beautiful blend of Indian tradition and modern fashion in the fashion world, has completed two years. In a very short time, YASHNA Collection has established a special identity among saree lovers. It offers a beautiful range of sarees, from traditional Indian sarees to designer and handmade sarees, designed keeping in mind different occasions and women’s preferences.

Located at Shop No. 24 of Vaibhav Building in Azad Nagar, Goregaon West, Yashna Collection offers bridal sarees, Banarasi silk sarees, Kanjeevaram silk sarees, Kasturi traditional silk sarees, classic handloom sarees, zari sarees, georgette sarees, designer sarees, and handmade sarees.  Additionally, the Bridal Collection, Banarasi Silk Collection, Kanjeevaram Collection, Kasturi Silk Collection, Handloom Collection, Zari Collection, Georgette Collection, Designer Saree Collection, and Handmade Saree Collection are also special attractions for customers.

Aisha Shetty believes that the sari is not just a garment, but a beautiful medium to express Indian culture, tradition, and feminine beauty. Her goal is to ensure that every woman finds a sari that reflects her personality, taste, and fashion sense in her own unique style.

Aisha Shetty says, “My goal is always to ensure that every woman who visits YASHNA Collection finds something unique and personalized. Every woman has her own unique style of wearing a sari, and I want our collection to help them showcase this style more beautifully to the world. It is my dream to take YASHNA Collection to a larger scale in the future.”

The beauty and unique designs of YASHNA Collection are not limited to the store. Its designer sarees have also been showcased in ramp shows and fashion walks. Recently, at a fashion show held in Chandigarh, the YASHNA Collection sarees captivated audiences with their beauty and attractive designs. Furthermore, the YASHNA Collection sarees have also been showcased in Ghatkopar, Mumbai.

Now, the beautiful YASHNA Collection sarees are being showcased at a special event at Inorbit Mall, Mumbai. This event will provide saree lovers with an opportunity to see the unique designs and beauty of the YASHNA Collection up close.

Customers can easily experience this beautiful blend of fashion and tradition online. One can order their favorite saree online through the YASHNA Collection website. Additionally, one can browse the collection and order their favorite saree through Instagram.

Aisha Shetty is now moving forward to expand the YASHNA Collection further. Their aim is to bring the beauty and rich tradition of the Indian sari to women across the country by combining it with the latest fashion trends. That’s why YASHNA Collection offers a beautiful range of sarees for weddings, family gatherings, festivals, and other special occasions.

For women seeking a beautiful balance between Indian tradition and modern fashion, YASHNA Collection is emerging as a destination that offers a beautiful blend of choice, quality, and style.

Fashion Designer Aisha Shetty’s YASHNA COLLECTION Completes Two Years, A Beautiful Blend Of Traditional Style And Modern Fashion

Jul 15, 2026

India is undergoing a significant demographic shift. While we celebrate being a young nation, we are rapidly transitioning into a society with a rapidly aging population. By 2036, one in every seven Indians will be a senior citizen and the number is projected to surge to 230 million, according to the National Commission on Population[1].

As life expectancy rises and the traditional social security of relying solely on next-generation support is changing, retirement planning has become a necessity rather than a choice.

To address this, ICICI Prudential Life Insurance has designed ICICI Pru Gold Pension Savings, a bonus-linked pension plan built on the pillars of safety and flexibility. This pension product offers the best of both worlds, allowing customers to accumulate corpus for pension with safety of capital invested and, partial withdrawal to meet liquidity needs in case of major life events or illnesses, ensuring that a family’s financial future remains secure.

Mr. Vikas Gupta, Chief Product Officer, ICICI Prudential Life Insurance Company Limited, said, “At ICICI Prudential Life, we believe retirement should be a milestone of celebration, not financial stress. ICICI Pru Gold Pension Savings has been designed to offer certainty, growth through bonuses and the flexibility to access funds to meet life’s uncertainties in case of major life events or illnesses. By providing up to 25% emergency withdrawal feature and a corpus for retirement, this plan empowers our customers to transition from ‘active earning’ to ‘retirement income’ without compromising their dignity or aspirations. What makes the plan even more relevant to retirement planners is that it also provides health management and wellbeing services in the form of complimentary health check-ups.”

Let’s understand how this product works, consider Prateek, a 40-year-old professional. By saving ₹1.5 lakh annually for 10 years, he was able to build a retirement corpus of ₹44 lakh by the age of 60, assuming an 8% per annum rate of return or ₹25 lakh assuming a 4% per annum rate of return. The plan allows him to take up to 60% of this corpus as a tax-free lump sum to settle immediate goals like travel or a home renovation. He can receive guaranteed regular life-long income with the balance amount by purchasing an annuity product, ensuring he remains financially independent in his golden years.

In essence, ICICI Pru Gold Pension Savings redefines retirement by combining capital protection, bonus-driven growth, and emergency liquidity feature (up to 25% withdrawal). By including complimentary health check-ups and offering a  tax-free withdrawal at maturity, the plan offers a holistic, disciplined and secure path that empowers customers to achieve financial independence and peace of mind during their golden years.

[1]https://www.pib.gov.in/PressReleasePage.aspx?PRID=2153127&reg=3&lang=2https://www.pib.gov.in/PressReleasePage.aspx?PRID=2244485&reg=3&lang=1

Retiring On Your Own Terms With ICICI Pru Gold Pension Savings: The Growing Shift Toward Lifelong Financial Freedom

Jan 27, 2026

Report Highlights Demand for Predictable, Market-Aligned Crypto Tax Framework

Ahead of the upcoming Union Budget in February, CoinSwitch has released insights from a nationwide survey capturing investor sentiment on the taxation and regulation of crypto (Virtual Digital Assets – VDAs) in India.
The survey indicates a high level of awareness of India’s current crypto taxation framework. Nearly 90% of respondents reported familiarity with key provisions, including the 30% tax on gains, the absence of loss set-off or carry-forward, and the 1% TDS on transactions. Despite this awareness, a majority of respondents expressed concerns regarding the perceived fairness of the current framework. 66% believe the current crypto tax structure is unfair.
Commenting on this Mr Ashish Singhal, Co-founder of CoinSwitch, says, “The survey shows that investors are not seeking tax exemptions, but rationalisation. Respondents favour lower tax rates, loss set-off provisions, reduced TDS, and clearer regulations aligned with established financial markets. The findings indicate that investors are informed, willing to comply, and seeking a fair and predictable framework. As the Union Budget approaches, rationalising crypto taxation and providing regulatory clarity can support compliant onshore participation and contribute to a more transparent and well-regulated digital asset ecosystem.”
Taxation is also influencing market behaviour. A majority of respondents (59%) reported reduced participation in crypto investing or trading due to the prevailing tax regime. This trend suggests that the current tax structure appears to be influencing participation patterns, with potential implications for trading volumes, liquidity, and onshore market activity.

In contrast, 17% indicated increased participation, while 16% said taxation had no impact on their activity. At the same time, these segments of respondents reported stable or increased participation despite the tax regime. This suggests that some investors are adopting longer-term investment approaches, placing greater value on regulatory certainty than short-term tax considerations.
A majority of respondents favour integrating crypto into India’s mainstream financial taxation system. 61% believe crypto should be taxed similarly to equities or mutual funds. 17% prefer a separate tax framework. This reflects a preference for treatment aligned with established financial instruments.
When it comes to information sources, respondents primarily rely on crypto platforms and exchanges (30%), followed by news media (27%) and social media (25%) for updates on crypto and taxation. This highlights the role of platforms in investor education and the importance of consistent, authoritative regulatory communication.
Beyond taxation, the survey highlights the importance of broader regulatory clarity. Over 80% of respondents consider clear regulation to be important, with 60% rating it as extremely important, underscoring the view that tax reform alone is insufficient to build long-term investor confidence.

Overall, policy sentiment captured in the survey leans towards enablement, with 51% of respondents believing that crypto should be encouraged as a new asset class in India.

Full Survey Report here: https://coinswitch.co/switch/wp-content/uploads/2026/01/Tax-Survey-Report-2026.pdf

Nearly 90% Of Crypto Investors Aware Of Taxation, 66% Say It Is Unfair: Coinswitch Survey Finds

Jan 13, 2026

Celebrity interior designer Gauri Khan was at the heart of an exclusive GROHE SPA design showcase, where luxury, design, and wellness converged in an intimate, invite-only setting. The evening explored how the modern bathroom is evolving into a personalised sanctuary , shaped by individual lifestyles, thoughtful design, and refined aesthetics.

Curated as an immersive design experience, the showcase presented bespoke bathroom concepts and architectural installations, engaging architects, designers, and lifestyle tastemakers. Set against a gallery-style backdrop, the Design Dialogue highlighted a growing shift toward experience-led luxury, where design narratives play an increasingly influential role in shaping contemporary luxury spaces.

With Gauri Khan leading the conversation, the evening reflected how design leadership, when rooted in authenticity and craftsmanship, continues to influence the way luxury homes are imagined and created today.

GROHE is a leading global brand for complete bathroom solutions & kitchen fittings, with GROHE SPA representing its most refined expression, a high-end portfolio dedicated to personalised luxury and wellness-inspired water experiences.

Global Premium Bathroom Brand GROHE Hosted An Exclusive GROHE SPA Design Showcase At Pullman, Aerocity, New Delhi, With Celebrity Interior Designer Gauri Khan Leading The Evening

~Marking a confident evolution from Fresh Ayurveda to Breathe Life, Nat Habit’s rebrand brings power, authority, and boldness to 100% natural beauty.~

Nat Habit, one of India’s most trusted and fastest-growing beauty and wellness brands rooted in Ayurveda, today announced a major brand transformation with the unveiling of its new identity and philosophy: “Breathe Life.” Evolving from its original positioning as ‘Fresh Ayurveda,’ the rebrand reflects Nat Habit’s transformation from a natural skincare pioneer to a powerful, purpose-led beauty movement.

With this strategic refresh, Nat Habit introduces a new logo, visual language, and packaging system that together embody the brand’s promise: “We don’t just make beauty more natural. We breathe life into your beauty.”

The rebrand goes beyond aesthetics; at its core lies a powerful philosophy: Breathe Life. It reflects Nat Habit’s belief that beauty should be nurturing yet potent, rooted in rituals, backed by science, and crafted to elevate everyday wellness. Key elements of the visual identity include:

• A chakra-inspired flower logo that replaces the earlier calendar icon, signifying harmony, vitality, renewal, and balance, echoing the brand’s philosophy of holistic well-being.
• A more grounded typeface, offering calm authority and visual clarity.
• A vibrant new color palette, led by the standout Orange, rarely seen in the category, breaks through the Ayurvedic green-brown clutter and introduces modern cues of vitality, optimism, and warmth. Complemented by signature hues like Hibiscus Pink, Tikta Green, and Ubtan Yellow, emotionally tied to product benefits.

“With Breathe Life, we are marking a confident evolution for Nat Habit from Fresh Ayurveda to a bolder, more purposeful expression of natural beauty. Our customers have always felt that Nat Habit is more than a beauty brand; it is a way of living rooted in wellbeing, vitality, and authenticity. This new identity brings that spirit to life, expressing the strength and confidence of modern Ayurveda while staying 100% natural at its core. Breathe Life reflects our belief that true beauty is about feeling alive, balanced, and deeply nurtured,” says Swagatika Das, CEO & Co-founder, Nat Habit.

To bring this refreshed identity to life and introduce Breathe Life to a wider audience, Nat Habit has partnered with acclaimed actor and wellness advocate Sahher Bambba, who unveiled the brand’s new look through a special video – https://youtube.com/shorts/zNZowxeiq1o

“Sahher isn’t just a familiar face; she perfectly embodies the spirit of Breathe Life and everything Nat Habit stands for. She represents the harmony of tradition and modernity, blending clarity with confidence, and grace with purpose. Her personal philosophy of beauty mirrors ours, making her the perfect face to usher in this new chapter. Through this collaboration, we aim to build deeper emotional resonance, and connect with a wider community seeking beauty that feels both modern and meaningful.” added Swagatika CEO &  Co-founder of Nat Habit.

This evolution also stems from introspection. Since its inception, Nat Habit has championed fresh, preservative-free formulations inspired by and rooted in Ayurveda. But as the clean beauty space matured and consumer expectations evolved, a gap emerged between the brand’s quiet impact and how it was visually perceived.

Key shifts that shaped the rebrand:

• The calendar icon, once symbolic of disciplined routines, began to feel rigid and emotionally limited.
• A fluid typeface lacked the authority to match the brand’s high-performance products.
• The green-brown color language made the brand blend into a sea of Ayurvedic sameness.
• Despite strong consumer trust, Nat Habit was often viewed as gentle, but not bold.

The new brand identity will be rolled out across all digital platforms, packaging, quick commerce, and retail touchpoints starting this October. The launch will be supported by a multi-touchpoint campaign featuring creator-led collaborations and immersive consumer experiences designed to help audiences rediscover Nat Habit’s refreshed philosophy and design language in meaningful, engaging ways.

Nat Habit’s rebrand comes at a time of accelerated growth and readiness for scale. Inching close to ₹250 crore in revenue and a growing retail footprint of 10000+ stores, the refreshed identity positions the brand for deeper expansion, cultural resonance, newer categories, and broader cultural relevance in India and globally.

Nat Habit Unveils ‘Breathe Life’: A Bold New Identity Redefining The Power Of Natural Beauty

चार दिवसीय छठ महापर्व के समापन के बाद बुधवार को सुबह राजधानी पटना के दीघा घाट से सफाई अभियान की शुरुआत की गई। सोमवार रात और मंगलवार तड़के लाखों श्रद्धालुओं ने सूर्य को अर्घ्य अर्पित कर छठ व्रत पूर्ण किया। छठ महापर्व पर गंगा घाट किनारे आस्था का सैलाब उमड़ता है और जाहिर सी बात है महापूजा के श्रद्धा भाव से मनाए जाने के दौरान श्रद्धालुओं द्वारा पूजा सामग्री जल में या घाट के किनारे ही भूलवश छोड़ दी जाती है जाहिर सी बात है छोड़ दी गयी सामग्रियों से कुछ दिनों बाद बदबू व गंदगी फैल जाती है। जिससे निबटने के लिए अल्ट्राटेक सीमेंट व मीडिया मर्चेंट ने साझा व सराहनीय कदम उठाया व पटना के घाटों पर स्वच्छता अभियान की शुरुआत कर दी है। पटना के दीघा घाट पर  इस अभियान की सफल शुरुआत की गई है जो आगे भी जारी रहेगी। छठ महापर्व के अगले ही दिन बुधवार को सैकड़ो युवाओ के सहयोग के साथ टीमें घाटों की सफाई में जुट गईं।

सफाई टीम सुबह से ही घाटों पर पहुंचकर पूजा सामग्री, केले के पत्ते, दीपक और अन्य अवशेषों को एकत्रित कर रही थीं। मीडिया मर्चेंट के प्रतिनिधि ज्ञान रंजन ने बताया कि अपने सहयोगियों को पहले से ही सतर्क रखा गया था ताकि त्योहार के अगले ही दिन सफाई कार्य शुरू किया जा सके।

ज्ञान रंजन ने आगे कहा कि हम समय – समय पर ऐसे सामाजिक कार्यों का आयोजन करते रहते हैं। आज हमारे इस स्वच्छता अभियान में देश के नंबर 1 सीमेंट ब्रांड अल्ट्राटेक सीमेंट का हमें साथ मिला व उनके सहयोग एवं संयुक्त प्रयासों से हमने छठ घाटों की सफाई की। हमारा मानना है कि हमें अपनी नदियों और उनके किनारों को हमेशा स्वच्छ और सुन्दर रखना है। उन्होंने लोगों से भी अपील की कि पूजा या धार्मिक आयोजनों के बाद कचरे को गंगा में न डालें, बल्कि निर्धारित कूड़ेदानों में फेंकें। छठ घाटों की सफाई केवल एक जिम्मेदारी नहीं, बल्कि यह हमारी सांस्कृतिक विरासत के प्रति सम्मान का प्रतीक है। स्वच्छता ही श्रद्धा का सबसे बड़ा रूप है और बिहारवासी इस अभियान में बढ़-चढ़कर हिस्सा लें।

अल्ट्राटेक व मीडिया मर्चेंट का सराहनीय पहल, पटना में छठ पूजा के बाद घाटों पर स्वच्छता अभियान की शुरुआत

Chennai, August 18, 2025 — As Tamil Nadu and its neighbours accelerate the development of highways, metro corridors, logistics hubs and industrial parks, CONEX South 2025 will provide a timely, execution-focused marketplace for the industry. The launch edition runs 28–30 August 2025 at the Chennai Trade Centre, spread across 10,000+ sqm with 110+ leading brands—including major OEMs such as JCB India, Action Construction Equipment, Tata Hitachi, HD Hyundai Construction Equipment, Bull Machines, Propel Industries, Puzzolana, Ammann and more—showcasing construction machinery, building-material machines, mining equipment and construction vehicles.

Organised by Messe Muenchen India, in partnership with the Tamil Nadu Highways Contractors Federation (TNHCF) and supported by Guidance Tamil Nadu as State Partner, the fair is designed around South India’s job-site realities—shorter evaluation cycles, side-by-side comparisons, and live demonstrations tailored to local terrain and climate.

Underscoring the sector’s importance, Thiru M.K. Stalin, Honourable Chief Minister, Government of Tamil Nadu, will inaugurate the fair on 28 August at 5:00 PM. Thiru E.V. Velu, Honourable Minister for Public Works (Buildings, Highways & Minor Ports), Government of Tamil Nadu, will grace the occasion as Guest of Honour, alongside senior leaders from TNHCF and the Tamil Nadu Construction Equipment Owners Association.

What visitors can expect

• 110+ brands across earthmoving & road equipment, concrete production & handling, mining & crushing, heavy transport & lifting, and smart construction technologies
• Curated buyer–seller meetings with key stakeholders, and participation from 36+ districts across Tamil Nadu
• Technical Conference with IOCL: “Bitumen & Road Engineering: From Plant Energy to Pavement Performance”
• A spec-to-site buying journey that helps contractors, EPCs and developers translate conversations into decisions

The timing is apt. With a ₹1-lakh-crore-plus project pipeline in Tamil Nadu alone, delivery pressures are rising coupled with labour scarcity, productivity gaps, safety compliance and cost control. Exhibitors will answer with mechanisation, telematics, fuel-efficiency upgrades, faster batching and paving systems, modular materials, and job-site digitisation—solutions that directly impact time, cost and quality. Expect strong participation from public works, highways and smart-city teams, giving suppliers access to decision-makers while visitors gain visibility into upcoming requirements.

“Partnering with Messe Muenchen India gives our contractors a world-class yet local platform. It brings OEMs, service teams and buyers together in Chennai, reduces trial-and-error on site, and helps us adopt proven, supportable solutions faster,” says M. Thirusangu, President, TNHCF, noting that contractors will benefit from hands-on access to machines, materials and methods. Bhupinder Singh, President IMEA, Messe München and CEO, Messe Muenchen India, adds, “Our purpose at Messe Muenchen India is simple: to enable meaningful handshakes to unlock business opportunities. CONEX South has been designed with South India’s unique growth drivers in mind to convert conversations into contracts—curated buyers, live working zones, and content aligned to ports, highways, metro and industrial corridors.”

Event at a glance: CONEX South 2025, 28–30 August, Chennai Trade Centre (Halls 2, 3, 4).
Business visitors can register online on https://conexsouth.in/ to plan visits, fast-track entry and receive programme updates.

About Messe Muenchen India

Established in 2007 as a wholly owned subsidiary of Messe München GmbH, Messe Muenchen India is one of the leading B2B trade fair organizers in the IMEA (India, Middle East & Africa) region. The company brings together global and regional stakeholders through high-impact trade shows across key industry verticals. Its diverse portfolio includes events such as bauma CONEXPO INDIA, electronica India, productronica India, Gujarat CONEX, IFAT India, IFAT Africa, analytica Lab India in Mumbai & Hyderabad, analytica Lab Africa, SmartTech Asia, Laser World of Photonics India, The smarter E India, air cargo India, air cargo Africa, transport logistic Africa, PackMach Asia Expo, Pharma Pro&Pack Expo – Hyderabad, drinktec India, Indian Ceramics Asia, World Tea & Coffee Expo and transport logistic India. With its expansive reach and deep industry networks, Messe Muenchen India serves as a strategic platform for enabling business growth, investment, innovation, and cross-border collaboration across some of the most dynamic markets in the world.

About the Tamil Nadu Highways Contractors Federation (TNHCF)

TNHCF represents the interests of highway and infrastructure contractors across Tamil Nadu, working closely with government and industry to advance quality, safety and timely project delivery while strengthening local capabilities and networks.

CONEX South 2025 To Add Fresh Momentum To South India’s Infrastructure Push

Visionary Business Leadership

Where the goal is not just profit, but uplifting society —

This is business that turns every deal into service and every success into inspiration.

Mr. Devidas Shrawan Naikare — not just a business coach, but an inspiration

who has taught thousands of entrepreneurs that before big turnover comes big vision, and before lasting success comes a stable mind.

Ultimate Millionaire Blueprint

August 11–14, Lonavala — 4 transformative days amidst lush nature,

where business strategies meet the power of meditation and the wisdom of the Vedas.

Award Ceremony — Honoring Maharashtra’s top entrepreneurs

Bollywood star Shahbaz Khan said —

“This award is not just for success, but for your vision and spirit of service.”

Mantra:

“When the mind is steady, the actions are clear, and the intent is pure — leadership becomes service.”

Mr. Devidas Shrawan Naikare Is Not Just A Business Coach, But An Inspiration

* Over 98% loans disbursed within 24 hours *

* Loan application can be made on the Company website or the Mobile app *

ICICI Prudential Life Insurance has disbursed over Rs. 900 crore as loans against traditional policies to its customers in FY2025. The loan against policy feature is very useful as it provides customers with liquidity without disturbing their long-term savings plan. In FY2025, the Company disbursed loans to over 42,700 customers.

Mr. Amish Banker, Chief Operations Officer, ICICI Prudential Life Insurance, said, “Life insurance is a long-term product, and customers may face liquidity challenges during the tenure of the policy. The loan against policy feature can ensure the financial savings plan remains on track. Notably, customers can avail of a loan up to 80% of the policy’s surrender value.

The process for availing loan against policy is paperless and quick. In FY2025, more than 98% loans were disbursed within 24 hours. Customers can use the Company website or our mobile app to lodge their applications.

We have witnessed an increasing adoption of the loan against policy feature among our customers with a 60% year-on-year increase in loan disbursals in FY2025. This reflects the commitment of our customers to remain invested in the product for the long-term and achieve the financial goals for which the product was purchased.

Notably, the funds can also be utilised for premium payments, ensuring continuity of the policy and its benefits.”

ICICI Prudential Life Disbursed Over Rs. 900 Crore As Loan Against Traditional Policies In FY2025

~Celebrating India’s smart causal gamers, the campaign rolls out across TV, Radio, and Digital in high-growth markets.~

India’s real-money gaming scene just got a turbocharge of fun and desi flair. Rush, the leading skill-based casual gaming platform from Hike, has unveiled its first-ever brand campaign, #ChaloJeetKiChaal, starring none other than actor-comedian Krushna Abhishek. Brimming with humour, hustle, and classic everyday jugaad, the campaign celebrates the sharp-minded, quick-footed players of Bharat who turn life’s curveballs into game-winning moments.

Marking Rush’s most ambitious communications push yet, the five-week campaign goes live across TV, radio, and digital starting June 10, aiming to reach over 20 million users in India’s fast-growing Hindi-speaking markets.

At its core, #ChaloJeetKiChaal celebrates everyday champions, those who navigate life’s plot twists with skill, hustle, and heart, turning daily challenges into moments of victory. With Rush’s flagship game, Ludo, as the hero, Krushna Abhishek brings his signature high-energy charm and street-smart comedy to the forefront, proving that in both life and gaming, bold moves and smart thinking are the ultimate power combo.

“#ChaloJeetKiChaal is our way of turning the spotlight on India’s sharpest gamers – people who play smart, hustle hard, and know that strategy & skill always wins over chance. We wanted the campaign to be as fun and fast-paced as the platform itself and bring gaming into the mainstream conversation with a smile,” said Manish Kumar, CFO, Hike.

By blending aspirational storytelling with colloquial flair, the campaign hits the sweet spot for young, ambition-driven India especially in Tier 2 and Tier 3 cities where value, status, and entertainment converge in one super app.

“India’s real-money gaming industry is rapidly evolving into something far more aspirational, rooted in skill, culture, and mass accessibility,” said Manish Kumar, CFO, Hike. “Krushna was a natural choice for this campaign. He embodies the spirit of Bharat — quick-witted, endlessly relatable, and driven by hustle. His energy captures the heart of our vision: a gaming experience that’s skill-first, deeply inclusive, and unmistakably fun. This is what the future of gaming in India looks like.”

Backing the Buzz with Big Moves, Rush is pulling out all the stops to take this campaign to the next level:

• 360° media rollout spanning television, radio, and digital to build omnichannel visibility.
• High-impact performance marketing across Meta and Google aimed at quality user acquisition via celebrity integrations with Manisha Rani, Sunny Singh, and Nitish Rana.
• Driving deeper market penetration through targeted vernacular campaigns and culturally-rooted storytelling, led by regional influencers who bring local flavor and authentic relevance to the Rush narrative.
• In-app and social media contests to fire up community participation and competitive spirit.

At the heart of the campaign is the Leedo Champions League, Rush Ludo’s flagship tournament offering high-value rewards such as cash prizes, gadgets, and vehicles, reinforcing the platform’s promise of skill-based play and real-world gains.

As India’s online gaming market evolves, Rush is taking a stand with the message gaming success should be earned, not lucked into. The campaign reinforces that Rush Ludo is 100% skill-based, with gameplay that rewards smart decisions and strategic thinking. Reinforcing this stand, the platform continues to invest in user education around game mechanics and transparent matchmaking systems, ensuring that every win is a true reflection of the player’s skill.

So, get ready to play smart and win big. As Krushna Abhishek brings the heat with #ChaloJeetKiChaal.

Rush By Hike Unveils Its Maiden Campaign #Chalojeetkichaal With Krushna Abhishek To Champion Skill-Based Gaming In India